Everyone is a consumer. - Perpnos
Everyone is a consumer. When we go shopping, we see a price and ask ourselves is this a fair price and can I afford it. However, when it comes to purchasing a car, we see the price and then we ask ourselves, how can we keep ourselves from being cheated and gouged on price. In general, nobody begrudges anyone from making a profit either. The fact that dealerships are making record profits, charging 10, 15, 20% above MSRP, which is already higher than invoice (what they pay), and treating customers as though they are doing the customers a favor in selling them a car, it makes the whole experience absolutely lousy.
Devan Acura does not do that. They're the exact opposite. Daniel LaRusso and Rick Ottavi are straightforward. They know the cars inside and out. You're not talking to someone who knows less about the cars than you do. You're interested in a vehicle and a price quote? They'll talk to you about it on the phone. They're not saying come on down to the dealership and then we'll go over the numbers. They're not looking to waste your time in the same way they wouldn't want their time wasted. Everyone else charging MSRP + 10 to 20%? They're selling at MSRP. Is selling at MSRP a problem? No, if you've got fewer cars to sell, they have to be sold at a higher price if you want to keep the dealership afloat and let them keep a roof over their heads. Interested in residual value and money factor on a lease? They'll tell you the numbers and won't hide it to try to hide the excess profit margins that other dealers are charging and trying to make.
In shopping for a new mid-size SUV for my family, I looked at 7 different makes, and 1-2 models for each make and I communicated with 2-3 dealerships for each manufacturer before settling down on deciding between a Subaru Ascent, Toyota Highlander, Hyundai Palisade, and Acura MDX. I've dealt with 3-5 dealerships for each of these make/models across New Jersey, Connecticut, and New York. Rick and Dan have been straightforward in every communication. They follow the golden rule and treat others the way they would like to be treated themselves. In a world where car dealers are often stereotyped as sleazy salesman, Rick and Dan are a pair of honest guys looking to sell you a good car. These are the right guys to get an Acura from.
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